The writer Luca dal Monte will present his last literary masterpiece, Ferrari REX, at 6 pm of the 21st of September @ Galleria Cavour Lounge.
As you can guess from the title itself, it’s the biography of a great man of the 20th century, probably the “greatest of little enterpreneurs”, Enzo Ferrari. The book, which is already a literary hit of the year, has been published by Giunti and Giorgio Nada Editore.
Luca Dal Monte has been director of Maserati and Ferrari Communication in the US, of Toyota in Italy and head of the press office of Pirelli and Peugeot Italy. The author can count already on nine books published in Italy and one in the US. He is the author of the book on the official Maserati Centenary.